Jul 16, 2023
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Bindy Street Creator Platform
CLIENT
Bindy Street
TYPE
Web App Refresh
ROLE
Lead Product Designer
COMPANY
Bindy Street
Background
Bindy Street supports a network of digital creators publishing lifestyle, wellness, and fitness content. Their existing content management process relied on manual tasks, inconsistent workflows, and unclear roles—frustrating for creators and slowing growth.
I led the rethink: a CMS designed specifically for creative publishers, built to scale with structured workflows, media management, and clear ownership.
What I Delivered
Process Design & Structure – Defined role-based stages: draft, review, approve, publish.
UX & Wireframes – Designed flows for content creators, editors, and moderators to streamline handoffs.
UI & CMS Interface – Built an intuitive dashboard with media library, version control, and smart tagging.
Training & Handoff – Created style guides, onboarding documentation, and trained creators during rollout.
Outcome
50% reduction in content handoff time
70% fewer errors in media publication
Creators now enjoy a central, role-aware dashboard
Platform ready for team expansion and scale